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On Monetizing Paintball

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    On Monetizing Paintball

    So, I was talking with my SO about paintball's complete failure to become a recognized sport (and to be honest, I've given up on that ever happening) and after I described several game formats to her, she had some suggestions...which absolutely floored me and got me thinking.

    Her ideas:

    -strip a team down to a single individual (1v1 match)
    -structure the field so that the players can't shoot each other right off (they have to move forward to engage)
    -put a button in the middle of the field that either player can push to win the game (i.e give both participants a reason to push up)
    -allow any and all gun formats

    Y'all...even if I didn't play paintball, I would watch this. A mano e mano contest, driven by individual personalities that I can root for, a game format that I can understand even if I'm a casual viewer just tuning in for the first time, plus individual persons I can care about and cheer on? I'd be here for this.

    Plus, it offers what paintball as a sport has been lacking and that's drama. Let's face it, most Speedball matches are boring as f**k to watch (because they're hard to film). Something like what I'm talking about would be easy to make exciting, for a variety of reasons.

    -1: You got two guys fighting over a central domination point. That's easy to capture

    -2: In this situation, literally any paintball-slinging device becomes competitive. I mean, if all I have to do is hit one guy one time my PGP becomes a viable contender against the latest electro. All I have to do is get position...which is a learnable skill, which would result in David vs. Goliath matches in tournaments (and you know that would draw in viewers)

    -3: (building off what I just said) You got two guys shooting at each other. That's "boxing match" levels of easy to film and make exciting

    -4: If paintball became popular enough under this format, corps might want to sponsor individual players rather than teams...and that seems more viable to me, due to how individual personas sell better than team vibes

    Anyway, my SO came up with almost all of this (we talked a bit, some of it is due to me explaining paintball to her, but the main ideas are hers) despite never once playing paintball, but I think she's on to something that could actually work...both as a way to make professional paintball fun to watch AND something that would actually draw people into the sport because it would make it look cool.

    Curious to know what the rest of you think of this.

    #2


    Like this?

    Comment


      #3
      She's nearly perfectly described the "Duel" and "Joust" formats. Plenty of videos from the last couple years. Seems like this didn't really take off either, though it is fun to watch (for paintball nerds at least).

      Share your videos with friends, family, and the world

      Comment


        #4

        Feedback!: https://www.mcarterbrown.com/forum/b...rough-feedback

        Comment


          #5
          One theory of mine based on no factual evidence. The person that would green light paintball as a sport tries it out (ceo, president, partners, esc) goes into a match thinking "everyone is going down" just to be bonus balled by someone not knowing who the person actually is.

          Theory two. Bad apples in the sport ruin many aspects of why it should be taken serious.

          Comment


            #6
            Paintball just isnt interesting enough to show on TV. No matter the format. Combine the fact that its boring to watch, chocked full of cheaters, draws bad apples with huge egos, and is laced full of profanity, its always gonna be a niche sport supported by the players and not fans. There will never be an Ryan Greenspan jersey sold at a sports store. If there is, its a paintball store and its wanted by a member of the community. Mainstream isnt ready for the unedited version of regional divisional paintball that leads to the edited version of Pro paintball hosted by Matty and Rich. Paintball as whole has more bad ambassadors then it will ever have good ones. The fact that we have been enjoying it for as long as we have is a blessing.

            Comment


              #7
              Originally posted by boomersruckus View Post
              Paintball just isnt interesting enough to show on TV. No matter the format. Combine the fact that its boring to watch, chocked full of cheaters, draws bad apples with huge egos, and is laced full of profanity, its always gonna be a niche sport supported by the players and not fans. There will never be a Ryan Greenspan jersey sold at a sports store. If there is, it’s a paintball store and it’s wanted by a member of the community. Mainstream isnt ready for the unedited version of regional divisional paintball that leads to the edited version of Pro paintball hosted by Matty and Rich. Paintball as whole has more bad ambassadors then it will ever have good ones. The fact that we have been enjoying it for as long as we have is a blessing.
              NASCAR is boring a plenty of people love watching it, same with the PGA. As much as people love dunking on the NXL here, I don’t believe it’s an issue with the format.

              I don’t see any reason why the NXL can’t make it as a viewer sport. Now I don’t think it’s going to be competing with any of the major sports, but to carve out some consistent viewership should be possible. What I would guess is needed is someway to help the unfamiliar viewers understanding what is happening and why. A show that highlights teams and players, show cases the effort that is put in beyond the major events.


              I don’t pretend to know the secret formula but there are plenty of niche sports that are successful.

              Comment


                #8
                Attention span homie. Viewers want to be entertained. Paintball isnt entertaining to those who dont play it. Plain and simple. The only people who are broadcasting paintball is Major League Paintball or social media pages and the only people watching that stuff is actual players and maybe their families. There is zero interest from big name sponsors unlike the NASCAR and golf examples you mentioned. The paintball industry feeds off of its own consumers while big named sports organizations like NASCAR, PGA, NFL, MLB all get fed by their fans. The millions and millions of fans. America grew up with baseball, golf, and football. Played for over 100 years now and the fans grew with them. Give paintball 100 years and see if its still even legal to play. My assumptions are that it will remain a niche sport with manufacturers still trying to get rich off of their consumers.

                Comment


                • $L!mBo

                  $L!mBo

                  commented
                  Editing a comment
                  depressingly pessimistic and bleak outlook youve got there.
                  the point of this thread is to come up with some ideas that would help grow/revitalize the sport.
                  all the issues you bring up are obvious and well known.

                • The Hobbit

                  The Hobbit

                  commented
                  Editing a comment
                  Again though the point that nascar and golf are boring as shit to watch, at least on tv, doesn’t diminish the marketability they offer. I also don’t think many casual golfer or non golfers will turn the pga on for more then a few minutes.

                  So why are they able to be successful? Both are more historically established? Easier for a casual view or non participant to understand what is happening? More money floating around within the “industry” to force it into the mainstream culture?

                #9
                i cant believe no one on MCB has pointed out the obvious. The best way to make things more interesting is to get rid of volume shooting, unlimited paint, the same boring setups and gear and get the emphasis back on SKILL and MOVEMENT

                To make more, add less:

                3man stock class

                5man open pump PBSL style rules (50rnd non electric hopper and 10 rnd tubes, 200rnd cap)

                Classic Mech League- Mech Mags and Cockers only, no R/T, single finger trigger only, revvys only

                in all formats, ties are settled by 1v1 single shot 12g pistols
                sudden death matches. each team picks their guy. first to land one wins

                all played on hyperball and airball fields

                "Goodluck getting any sponsors!!!"
                "Wahhhh I wanna use my spacemech!!!"
                "Milsim and Springfed should be included"

                -if you build it, They (sponsors and new production) will come

                -spacemechs are too reliable, too fast, too boring

                -the only thing more boring than watching proball is watching the lapers play soldier

                The only WiLD and CRAZY idea id add is to maybe have the events travel from venue to venue all over the country and encourage Rough N' Rowdy style matches.

                -comedian commentary

                -local dudes/teams signing up to settle personal grudges

                -Refs in skimpy outfits recruited from the local "Gentlemen's Club"

                -over the top pre-event trash talking/interviews/ backround story youtube promotion

                Unsportsman like? You bet
                Sensationalist trashiness thats gunna get the unwashed masses hooked? i think so
                Last edited by $L!mBo; Yesterday, 03:29 PM.

                Comment


                • Psycho91

                  Psycho91

                  commented
                  Editing a comment
                  I like the mag and cocker only idea

                  maybe no gun fighter frames or pneumags either?

                • $L!mBo

                  $L!mBo

                  commented
                  Editing a comment
                  i think "Revvys Only" works to negate any advantage youd get from shooting too fast

                #10
                Maybe games where players use gear pre 2005 that would makes things interesting

                Comment


                  #11
                  So you wanna take a niche sport, make it even more niche by taking away technology and hope that sponsors come? No matter how you package it, people dont watch paintball enough to cause the interest that will draw monetization. Seems like the people in this chat have to much invested emotionally in this sport we love and dont want to accept the truths. Accuracy by volume is the way the sport naturally progressed. Pump guns have been here from day 1 and they still are niche even in the sport itself. There is no amount of skill and athleticism that is gonna make 10 round tube ball any more fun to watch than what the NXL currently shows. 1v1, 2v2, 5v5, all to slow paced to be of interest. Maybe 50 vs 50 would be cool, all rocking PGP's with no reloads. Nonetheless, paintball is what it is, its for ego driven, try-hard, up and comers or its for been there, done that, old school cool peeps who wouldnt benefit from monetization anyways.

                  Comment


                  • $L!mBo

                    $L!mBo

                    commented
                    Editing a comment
                    How many pump
                    guns do you own? Any stock class?
                    Been to any pump/stock class only
                    events?
                    You have a very narrow minded view of this topic to the point that Im guessing you are taking things personally.
                    If youre a diehard speedball guy and the thought of folks liking pump and Stock class over being super agg is offensive to you, maybe you should try it out sometime.
                    And i would argue
                    that YES, pump
                    and stock class are infinitely more fun to watch than speedball.

                  • The Hobbit

                    The Hobbit

                    commented
                    Editing a comment
                    Y’all can tuck your cocks away, the paintball umbrella is large enough for both types of play.

                    Paintball has more in common with the automotive hobby than any other mainstream sport.

                    Both are very gear centric.

                    Both have multiple competitive formats.

                    There are hobbyists more interested in building/collecting then participating in competition.

                    Non competitive events exist for casual to experience participants.

                    There are individuals in both that hate the latest and would rather dabble in the old and obsolete technologies because they like that.

                    Point being there is room for all the various flavors of assholes in motor sports/car enthusiasts. Paintball can support its variety of assholes as well.

                  #12




                  a couple of my favorite pump on the airball field vids.

                  Comment


                    #13
                    It’s never going to happen paintball is too expensive and hyper niche playability so instant barrier to entry kids can’t just pick up and play at a public park. also it doesn’t translate well to being a spectator sport. You can watch monster trucks or nascar and never personally drive those vehicles ever in your life and still appreciate it. Watching a bunch of guys run around through a net with a million different angles and having no idea where they are shooting isn’t good tv. That’s why people can watch professional dodge ball which is almost the same concept as paintball but 1000% easier to follow. Plus you can literally go in your back yard and play dodge ball. You’re not going to have a pick up game of paintball

                    Comment


                    • $L!mBo

                      $L!mBo

                      commented
                      Editing a comment
                      speak for yourself.
                      im literally having folks over to run stock class in the woods out back my house this saturday.
                      Pump
                      and stock class are extremely watchable AND affordable on hyperball and airball fields

                    • Socalpumpballer
                      Socalpumpballer commented
                      Editing a comment
                      Watchable to people who know what it is. Monetization means appealing to normies. Also a pick up game of backyard paintball means one person is supplying for everyone or everyone already plays paintball and has their own gear. That’s not the same as having the family over and causially dusting off a football or basketball ball
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